In the midst of navigating new marketing options, don’t forget tried-and-true methods. Even in a new mobile, connected, global business environment, many time-tested marketing principles still apply.
As you begin your 2012 marketing efforts, keep these 10 key marketing tips in mind:
1. Get out there.
People do business with people they know. Door knocking, door knocking and more door knocking. Bring along giveaways. Connect in person and not just online.
2. Get listed — free.
Want to show up in search engines and mobile devices without spending a cent? Be sure to set up your free business pages in Google Places, Yahoo Local, Yelp and others. You can list your services, specials, even add photos. It’s a key, free way to market on mobile devices and Web search engines.
3. Keep your top prospects in view. Make a list of your top 5 prospects or referral sources and keep it on your desk, your mobile phone, or use it as the “wallpaper” on your computer. Contact each of these key income-generators at least once a month.
4. Create a strong personal brand and identity. Start with a distinct look-and-feel — logo, colors, typeface, etc. — that conveys what you’re about. Use those consistently on everything — your website, business cards, newsletters, marketing materials, email signature. If possible, give your brand some zip and personality that makes it memorable.
5. Repeat, repeat, repeat. This is the golden rule of marketing. Whatever marketing tactics you use, you must repeat your message to the same audience in the same place, over and over again. It takes a long time for your message to sink in.
6. Tell people what they get, not what you do. In your marketing materials and messages, focus on the benefits the client receives — rather than just long lists of how you perform your services. Of course, customers compare services, so you’ll need to include those. But always emphasize the benefits.
7. Create an e-mail newsletter. An e-mail newsletter is one of the most effective and inexpensive ways to regularly stay in front of customers, prospects, and referral sources. Make sure your newsletter provides some value for the recipient, such as useful information, property details or a hot buy.
8. Get a tagline. Devise a short phrase conveying what makes you special (like “The world on time” for FedEx). Even a simple descriptive phrase can set you apart (like “Bonded janitorial services for banks”). Give prospects a reason to remember you. Use your tagline on your website, business cards, even e-mail signature.
9. Be visible online. Make sure you have a website. Learn about social media. Get a Facebook page and consider a Twitter feed. Monitor your reviews on Yelp and other review sites.
10. Get a contact management system. Keep track of past and current clients, prospects, referral sources, and more. This data is an invaluable business asset — use it for staying in touch, making calls and more.
Most important, make marketing a priority.
After all, clients can’t use your services unless they know about you — so get out there and toot your own horn!
For more details and help with all of the above – contact me anytime!