Marketing Tip: Get maximum mileage out of your marketing pieces

First, use your flyers for more than just farming.  The least expensive is to order an ample supply of copies and distribute them to clients and prospects every chance you get. When you send literature in response to an inquiry, include a flyer.  This reminds a prospect of the reason he responded in the first place and reinforces the original message. Turn the flyer into a data sheet by adding additional information i.e financing options or 1031 exchange information. This eliminates the expense of creating a new layout from scratch. And it makes good advertising sense, because the reader gets double exposure to your  message. Flyers can be used as inexpensive direct mail pieces. You can mail the copies along with a reply card and a  letter.  Add the flyer to your listing presentation/ buyer’s packet. Use your flyers again and again. Repetition is the key. You will save money–and increase frequency–in the process.

 

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