Ballo0ons. Yes – balloons. Have balloons with your logo, phone number etc at your open house. Kids love balloons. When parent’s come over to your open house and they bring their kids – offer them a free balloon – they will be walking with your name out there all day long – and you don’t have to pay them!
Business cards. Now don’t just leave those cards in your pocket! Give them out, to anyone, everywhere. Heck, just leave them laying around, or in library books, or anywhere your potential clients may see them. Everywhere, all the time.
Cost $60/250, $80/500
Flyers. Community cork boards are everywhere. Try putting up a flier or two on these boards…cheap and easy, and you never know who will read them. Local Starbucks or other coffee shop might be willing to put a flyer of your local listing. It never hurts to ask!
Reciprocity Advertising. Talk to local business owners and explore cross promotion you may be able to do with them. Add their coupons to your fliers/postcards. They are probably in the same boat as you, and would be willing to work out a “scratch my back and I’ll scratch yours” type of marketing campaign. How hot are deals on livingsocial or groupon?
Video Testimonials / Interviews. Better than just you on video ask some satisfied client to take part in an interview where they talk about you and what you do. This is the best social proof that you don’t suck! And don’t forget to put it on your FB page, website, blog and anything else you can think of.